The experts behind GP Online
Spindogs has a proven track record in digital innovation and brand transformation, partnering with global clients on an array of projects.
Following a successful pilot project, undertaken in conjunction with NHS South West Digital Transformation team, GP Online was launched and adopted by nearly 70 surgeries and PCNs in the South West.
About GP Online and the standardised GP website project
Procured via GCloud, the NHS South West region engaged with Spindogs to deliver a new, standardised GP website solution as part of a pilot digital transformation scheme. The scheme aimed to boost the use of digital channels, encourage patients to self-serve where possible and alleviate pressure on GP practices and their staff.
Addressing the pressure of increased GP workload
A lack of confidence in the current digital offering of GPs is reinforcing patients to favour traditional communication channels – telephone calls and onsite visits – further adding to the workload of GP practices.
NHS England is aiming for 25% of all appointments to be booked online. Encouraging patients to channel shift, where appropriate, away from traditional methods is key to meeting these objectives, and an appropriate online solution was needed to help ease the burden.
A consistent and familiar patient experience
A standardised solution, drawing on the familiarity of the NHS visual brand and framework aligned to consistent and simplified navigation was required. Working alongside both patient participation groups, the regional delivery team and GPs, the following key journeys and patient outcomes were identified and are fundamental to the GP Online solution:
Measurable channel shift driving genuine impact
The GP Online standardised GP website solution has delivered genuine digital transformation, with measurable improvements to the experiences of both patient and practice.
Reduced call volumes, increased engagement with online consultation tools and accessible options and signposting for self-service demonstrate real world impact. Combined with unrivalled data visualisation and effortless onboarding makes GP Online the perfect solution for GPs, PCNs, NHS regions and ICBs.
Click below to read the full case study and discover how Spindogs and NHS South West Digital Transformation team developed GP Online.
There’s still time to get your Spindogs GP website for FREE
With Phase 1 still in progress, your surgery or PCN based in the South West of England may be eligible to have your GP Online funded by your NHS region. Get in touch to check your eligibility and register your interest.
Register Your InterestWho are Spindogs?
Established in 2004, Spindogs are a leading full-service digital agency. Working with some of the world’s most recognisable brands, such as Hyundai, PHS, Harley Davidson and Sony in addition to familiar public sector organisations such North Sea Transition Authority, NHS England and HMRC, Spindogs have a phenomenal track record of delivering impactful transformation.
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