Deliver digital transformation for GPs

Also aligned to approved NHS visual frameworks, WCAG 2.2 AA standards are fundamental to the design and build of GP Online, allowing patients of all abilities to book appointments, access information, and manage care independently. 

Combined with accessible baseline content and an intuitive language switcher and mobile-first, patient inclusivity and healthcare access in your region or ICB is maximised, regardless of device, age, ability, or dialect. 

In addition to regional content, GP Online incorporates the capability to showcase directories of local community groups, wellness programs, and support networks, enabling patients to explore non-medical interventions tailored to their needs. The linking of interactive tools such as appointment booking systems and prescription requests reduce reliance on in-person visits, promoting self-sufficiency.  

GP Online allows practices to bridge the gap between clinical care and community support, fostering healthier behaviours and alleviating pressure on healthcare systems. 

Many GPs and PCNs attempt to incorporate detailed symptom checkers or condition and treatment information directly into their websites. As this information is readily available and accessible on both the NHS App and NHS A-Z, this approach provides risk to both content accuracy and consistency in addition to introducing an additional maintenance burden to practices themselves. 

GP Online instead focuses on signposting to already existing and approved information within the NHS and related services, empowers patients to take proactive steps in managing their health in a familiar and trusted environment. 

With ambitions for 25% of appointments occurring online, high call volumes and wasted appointments are an obvious area for redress. 

With its strong focus on self-service and preventative healthcare combined with optimised and efficient navigation, GP Online delivers genuinely measurable channel shift including call reduction* and greater adoption of digital healthcare services**. 

Ensure consistent messaging across the region or ICB with a centrally controlled emergency messaging function. Immediately visible on landing, each surgery or PCN website will display your message during periods of medical, social or geographic (e.g. extreme weather) emergency.  

When not in use, surgeries will be able to use the emergency messaging and notification function to inform patients of localised issues, such as closures or localised weather or incidents. 

In addition to greatly improved individual analytics reporting for each surgery or PCN, GP Online also collates analytics for all sites in on easy-to-use dashboard. This enables regions or ICBs to benchmark individual surgeries against the region or draw insight from averaged performance or a much deeper data set of online patient behaviours. 

GP Online is not a ‘stand still’ product, and regions and ICBs as well as individual GPs and PCNs are actively encouraged to participate in a centralised improvement group. Looking at core improvements and identifying opportunities for new functionality or improved efficiency, the group prioritises the development of new updates to GP Online which, once tested and launched, are then rolled out to all websites simultaneously. 

Rolling out GP Online at scale is commercially advantageous for regions in addition to benefitting from the range of dedicated features and functionality and channel shift outcomes. Economies of scale can result in tailored pricing based on volume or enhanced onboarding and recruitment support, ensuring your region or ICB budget goes further. 

Alongside a market-leading digital product, GP Online surgeries also have access to a suite of complementary marketing tools to help promote visibility within the existing patient base.

Including expertly designed and NHS-aligned digital assets such as waiting room screens, social media graphics and email flyers, GPs can maximise the impact of their new website launch. Further, printed assets such as leaflets, flyers and banners can also be purchased, if required. 

As indicated by the ability to deliver volume with economies of scale, GP Online can support the mobilisation of delivery teams and mass-rollouts quickly. A dedicated project manager will build central regional relationships while facilitating individual launches on a surgery-to-surgery level, minimising the impact on regions and ICBs team resources and ensuring smooth adoption. 

With over 20 years’ experience delivering digital transformation and measurable impact across public, private and third sector, Spindogs are trusted partners to some of the world’s most recognisable brands and public organisations.

With a 70+ strong team of experts, a Cyber Essentials Plus certified, an approved GCloud supplier and having developed GP Online alongside NHS South West, you can rest assured that your region is in safe hands both technically and financially.